3255 Why he gives away his e-books
Cory Doctorow's first novel, Down and Out in the Magic Kingdom, has been downloaded 700,000 times--it's free on the internet. But he's made a lot of money:"Most people who download the book don't end up buying it, but they wouldn’t have bought it in any event, so I haven’t lost any sales, I’ve just won an audience. A tiny minority of downloaders treat the free e-book as a substitute for the printed book--those are the lost sales. But a much larger minority treat the e-book as an enticement to buy the printed book. They're gained sales. As long as gained sales outnumber lost sales, I'm ahead of the game. After all, distributing nearly a million copies of my book has cost me nothing."
Full story at Forbes. HT Bibliofuture at LISNews.comSource URL: https://maryelizabeth-winstead.blogspot.com/2006/12/3255-why-he-gives-away-his-e-books-cory.html
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