The company "Dealer Direct" website provides merchants with real-time statistics on the Hertz's inventory and lowers prices to dealers pay for their cars by cutting out the transaction fees that typically go to middlemen.
The website will be a database searchable by vehicle type, location and availability to inform traders if they are interested in cars.
Hertz shares fell 26 cents, or 1.8 percent, to $ 14.14 during afternoon trading.
Source: APSource URL: http://maryelizabeth-winstead.blogspot.com/2011/01/hertz-launching-new-program-sell-its.html
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